Xiaomi has produced many products. Notably, it produces smartphones which run on their own version of Android MIUI firmware. Observers suggest that part of Xiaomi's rapid success rests on its ability to differentiate itself within the Android universe. The company has established its own ecosystem by increasingly offering a wide range of products. Its varying lines of smartphones include the Mi Series, Mi Note Series, Mi Max Series, Mi Mix Series, and the Redmi Series. As well as mobile phones, Xiaomi has started selling wearables, mobile accessories, and appliances such as television and speakers. It now also offers tablets, laptops, and smart-home devices - all available on its web store.